Saturday 25 February 2017

India Intimate fashion Week to take place from 18th - 19th March

India Intimate fashion Week to take place from 18th - 19th March at Hotel, The Leela, Mumbai


Press Release

Mumbai, February 22, 2017: India’s first fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate wear apparel category in India has announced its event dates. The 1st edition of the coveted fashion extravaganza, IIFW is set to take place from 18th to 19th March at Hotel The Leela in Mumbai.

The 1st edition of IIFW conceptualised to bring together the Indian intimate apparel industry is set to emerge as the largest platform for intimate fashion. The landmark event will bring together leading premium Indian and International Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.

Niraj Jawanjal, Founder and Director of IIFW, said “The intimate wear industry is amongst the largest industry’s across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo”. While we are bringing a revolution in the field of fashion through IIFW, we would urge people to open about their choices in this segment and ‘#BooTheTaboo’ in India.” 

Talking about the opportunity for the Indian intimate wear industry in a global landscape, he further added “India is undoubtedly amongst the largest potential Intimate apparel market in the world but we still do not have any worthwhile fashion platform that promotes, showcases intimate wear and its related talent. The concept of The India Intimate fashion Week is to provide a powerful and decisive platform to connect all potential stakeholders - Brands, customers, designers etc. in one place.”, Niraj added.

Amit Pandey, Media Head and Associate Partner, IIFW said “With India Intimate fashion Week, we intend bring alive the most elegant yet unexplored segment of fashion in India. IIFW has already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year.”

Speaking about the thought behind the social media campaign , he further added “Intimate wear and Lingerie fashion is still in its nascent stage in India with communication being limited and constrained. Our social media campaigns #BooTheTaboo and #TheRightCup will be focussed on breaking the mindset barrier and facilitating open conversations
around the category.”

To add more to the elegance of IIFW, the 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson


Moreover, apart from ramp walk and fashion shows, IIFW will also witness in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, who is the official Knowledge and Trade partner for IIFW. In addition to that, internationally recognised Fashion and beauty expert Ramez Basmaji will share some great fashion with to the Fashionista’ as an official Fashion consultant. 

Glamour is the key quotient of any Fashion show. While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s official style partner ‘Makeup Revolution London’ and promoted by leading Fashion and Lifestyle network ‘ROPOSO as official Social Media Network Partner and A&B Digital Marketing as an official Digital partner. Leading online e-commerce ‘Ekatrra’ is the official online fashion partner of IIFW.


Intimacy has always been a part of India since ages, whether it is Khajuraho or the Kamasutra, India has a rich history of Intimate art. To exhibit the same, India’s leading online Art Gallery Artspread.com, will showcase the finest of the Intimate Arts from some
of the best artists across India as official Art Gallery partner of IIFW.

OXXY, India’s Largest Healthcare Network which recently launched its Girl Child Development Program where every girl born on OXXY Network will get Rs. 11,000 FD on the name of the Girl Child has associated as the official healthcare partner for IIFW in order to support IIFW and its initiative toward women empowerment.

India Intimate Fashion Week will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The event is scheduled to be held from March 18th to March 19th, 2017 in Mumbai.

About India Intimate Fashion Week (IIFW): India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The event exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, swimwear, beachwear, shapewear and
more. India Intimate Fashion Week is also taking immense endeavours to let India speak it's mind
about this world largest industry and become shy-away so that we can involve and nurture the emerging talent in this massive industry to command a bold stand.

more information on IIFW, visit: http://www.iifw.co.in/

Friday 17 February 2017

Styling for Valentine's Day

Happy Valentine's Day to all the lovely readers.


fbb outlet in Rcity was decorated and was lively. People are shopping for the Valentine's Day.
My Valentine's Day's fbb indo-western outfit made me look very very gorgeous. My husband admired me in the outfit.


For me Valentine's Day means full of love and red colour reflects the love. I always go in for a red coloured outfit for this day. This time I had gone for a red and off white long kruti


The offwhite section has lovely mirror and red thread work. This enhanced the look.


I paired it with off white plazo pant. The offwhite plazo pant complimented the Kurti.


The fbb styled my look for the Valentine's Day and enhanced my beauty.

Thanks to fbb.





Tuesday 14 February 2017

fbb Colors Femina Miss India 2017 - unveiling

Unveiling the new format of the 54th Edition of fbb Colors Femina Miss India 2017.

Gear up Girls to make your dreams come true!!! By participating in the prestigious pageant.
"fbb Colors Femina Miss India 2017"


A Blogger's Meet was called at the True Tramm Trunk on 10th February, 2017 to unveil the new changes in the format of Miss India pageant. 


The presence of Femina Ms. India Goa, 2015 -Lopamudra Raut, Femina Ms. India World, 2016-Priyadarshini Chatterjee, and Mr. India World, 2016-Rohit Khandelwal had a huge impact in the air. All the three had a quick interaction with the bloggers talking about their experiences, journey, achievements, hardships etc.


The pageant is growing bigger each year and this time, will conduct a nation-wide hunt in all 30 states (including Delhi). This association is in sync with fbb one of the India's most preferred fashion brand. Hence the auditions will take place at fbb/BigBazaar store for first time and will be open to public viewing. For the past five years, the pageant has been in a strategic alliance with Colors to achieve maximum mileage. 
To encourage more participation, the changes in the new format of fbb Colors Femina Miss India #WeAreChanging 


  1. The Height criteria has been reduced to 5.5' 
  2. The swimwear round has been eliminated from the auditions. 
  3. Each Zone will be led by a celebrity mentor.
  • Mentor: Neha Dhupia-NorthZone (Jammu & Kashmir, Himachal Pradesh, Uttarakhand, Punjab, Haryana, Uttarakhand Pradesh, Madhya Pradesh and Delhi) 
  • Mentor: Parvathy Omanakuttan-SouthZone (Telangana, Andhra Pradesh, Kerala, Tamil Nadi and Karnataka)
  • Mentor: Waluscha De Dsouza-WestZone (Gujarat, Rajasthan, Goa and Maharashtra)
  • Mentor: Dipannita Sharma-EastZone  (Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, Chhattisgarh, Bihar, Jharkhand, Odisha, West Bengal and Sikkim)

Pageant Give way
The pageant will declare one winner from every state in India. The top 3 of every state will be given a golden ticket to the state zonal crowning ceremony, which will be held in Bengaluru (South zone), Delhi (North zone), Kolkata (East zone) and Pune (West zone). And the state winner will get the chance to represent her state at the grand finale in Mumbai. The finalists will go through a holistic and rigourous training programme with best in the industry. Apart from the fame and glory, the winner stands a chance to take home prizes in cash, running over crore and above.

To Participate: 

  1. Age group 18-25 (as of 31 December, 2017)
  2. Indian Nationality (have a valid Indian passport)
  3. Or ICU card holder (can only win the runner-up titles)
Application from:
  1. Birth State
  2. State currently residing/studying/employee
  3. Either of the Parent's Birth State. 
  4. Either of the Parent's currently residing state.
For more details log into www.missindia.in

Hope girls the information which we grabbed at the Blogger's Meet will motivate you'll to get into your dreams.

Thanks to fbb